We Wanted to

Revolutionize the Cycling Experience

As a fellow cyclist, we know the exhilaration of the open road, the thrill of pushing your limits, and the peace of a quiet ride at dawn.

we also know the challenges we face: staying safe, tracking our progress, and protecting our precious bikes. That’s why we founded Thrive. Our goal was to create a seamless, tech-powered ecosystem that empowers us—everyday cyclists—to ride smarter, train harder, and feel safer, all without breaking the bank or dealing with a jumble of disconnected gadgets. Thrive is our promise to you: to bring world-class technology to every ride, so you can truly thrive on your cycling journey

Close-up of a bicycle headlight emitting a bright beam in a dark setting.

What is THRIVE ?

Thrive is a seamless, tech-powered ecosystem that empowers everyday cyclists with world-class technology starting from our world class smart cycling lights: Cliq & Firina. Our mission enables cyclists to get the most out of their lives without spending a fortune on expensive, underutilized, and non-congruent products that each require separate apps, setups, and accounts.

Close-up of a smartwatch with a futuristic red interface and a blurred black object in the background.

Integrated Solutions for the Modern Cyclist

At Thrive, we believe that the best cycling experience comes from simplicity and integration. Our products allow you to Train, Track, and Protect in unison, all managed from a single, user-friendly location – the Thrive App, available whenever and however you need. Whether you're enhancing your fitness, ensuring your safety, or safeguarding your bike, Thrive's integrated system has you covered.

Three smartphone screens showing a cycling app with brake light control, GPS tracking, and route details.
A sleek, black electronic device with the word 'OnTrack' in the background.

Rethinking Cycling Conventions

We've rethought the conventions of how cyclists should interact with their smart lights through Cliq & Farina, fitness metrics through Thrive Fitness, theft deterrence through OnTrack & Cliq/Farina, and even smartphone mounting through the Thrive mount system, everything manage through the Thrive App. At the heart of Thrive's ecosystem is our advanced AI technology, which provides personalized training advice, in-depth analysis, and seamless communication within our community of riders.

Thrive’s Proprietary Technology

Thrive's proprietary technology is designed to be intuitive and adaptive, learning from your riding patterns to offer customized insights and recommendations. Our smart lights, GPS tracking, and fitness apps are not just tools but extensions of the cyclist's journey, enhancing every ride with intelligent features that promote safety, performance, and peace of mind.

Elevation profile chart showing 230m ascent over 14km with remaining 40m and 5% grade.
A black bike computer mount with a circular clamp and offset arm.

Empowering Every Ride

Thrive is more than just a brand; it's a movement towards a more connected, empowered, and fulfilling cycling experience. We are committed to breaking down barriers and democratizing access to high-quality cycling technology, making it available to all riders, from daily commuters to weekend enthusiasts.

Join the Thrive community

and discover how our innovative ecosystem can elevate your cycling journey. Ride smarter, train harder, and protect what matters most—with Thrive.